The Ron Burgundy Podcast podcast - Listen online for free What is the audio drama today? That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. You always do if youre running a startup.
Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Thats a meeting I want to go to. No Longer So. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I told you it was all about org charts, and Im not even to the org chart question yet. Our job was really simple. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Broadcast radio is a highly formatted media type. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. On this distribution I make this.
Ron Burgundy Finally Figures Out What a Podcast Is Just in Time to There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Dynamic ad insertion and geo-targeting made lots of stuff possible.
Carolina Barlow's Podcast Credits & Interviews | Podchaser Are you feeling the pinch of the ad downturn? Inside iHeartMedia, its an audio company.
Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube Menu. Exorcising some demons in Rons man cave. Sometimes these restructures are a little bit fake. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. I dont see it in podcasting, and maybe thats why Im not super concerned. Is radio the upsell on podcasting for you? Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Yeah. Were like, Hey, you should buy podcasting. Malcolm Gladwell has an existing slate of shows. I know that sounds crazy. The things youre describing dont always happen, right? We are an obsessively, widely distributed content company. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. We give a ton of in-show podcast promotion as well. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. Is there any tension there at all? Conal Byrne is the CEO of iHeart Digital. You start to reverse-engineer all the content you make because that works best on such-and-such platform. If you can never get enough true crime Congratulations, youve found your people. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. But I also think it fundamentally tripped up a little as a business model. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows.
The Ron Burgundy Podcast - EverybodyWiki Bios & Wiki I just dont see it fixing anything thats broken. What is your framework for making decisions? Big Money Players and iHeartPodcasts. I dont know.
The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes He was like, I believe in this medium. Is this a thing you want to do? I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. Thats my only fear with video. You mentioned that you had experimented with subscriptions. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. A-Rod Interview / Cooking with Jon & Vinny.
The Ron Burgundy Podcast - Podcast Addict How do you make sure they get attention? In fact, it was always there, but now it has exploded. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone.
Introducing: The Ron Burgundy Podcast Season 5 Its because of the venture capital money. I think thats it. This thread is archived Hes like, I want to get as much audience as possible. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter.
The Ron Burgundy Podcast - Podcast - Podtail Eighty million Americans a week listen to podcasts. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Thats really cool, but its not mutually exclusive. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Ill give you an example of a show. It comprises broadcast radio, live events, and a few other things. Reviews. I can get all three, all the time. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. Walk us through what that actually means. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Do you worry that you dont have the same control? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Youre saying we have to innovate and push back in it, but its still just promo codes.
The Ron Burgundy Podcast - Listen Notes The Ron Burgundy Podcast - Funny Or Die A third of all the media we consume is just audio. Yeah. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. I dont have this concern in podcasting. I dont see a reason. We havent even discussed the trust issues that are very real on social media. Copyright 2023 Apple Inc. All rights reserved. I think marketers in this moment are actually not turning down in advertising as much as youd expect. It is possible to that extent, but its hard to convert to a new platform. Yeah, youre right. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Im very interested in the derivative work potential of podcasts. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Just before we started, I was looking at your website. Which one of your children is the business affairs group? Thats actually a podcast we make together thats actually awesome. With podcasts, youre talking about promo codes at the ends of the ads, right? I was like, I dont need you to talk more. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . In some part, because of what Apples moves are, but its getting harder. Live it up. You brought up your numbers, so I have to ask you about them. If anything, were making that more of a focus and paying more attention to it in the last two or three months. No. Theyre mine. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. People are stupid enough to complain about the ads. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. I have nothing else to say. The NFL is very similar. Do you care? You became the CEO of a formal division thats responsible for podcasts. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Here is your reach extender.
The Ron Burgundy Podcast - Podcasts-Online.org Then if they want to, we launch their podcast with iHeart Podcast Network. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Five Stars. Make more shows, make more great content, and level up the stuff that youre doing.. How do you make sure they sustain? Podcasting is a mass-reach medium. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Its a massive amount of the stuff we take in and that we call the media. Hes going to leave now. Youre still getting the full ad load. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. Some of this is obvious. Carolina Barlow: Co-Host, Writer, and Producer. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view.
The Ron Burgundy Podcast Is Launching on iHeartRadio! In fact, you almost certainly kill true creativity when you hit that moment.
Joe Rogan jabs Trump over 'Ron DeSanctimonious' nickname: 'Not a good one' Thats right. All of us do this, including myself. Thats loosely how its orgd out. Why is that? The Man, The Movie, The Podcast! I cant find the reason in podcasting. In my opinion, I dont think we would be where we are as an industry otherwise. You have a distribution model that is free. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Is there any way to actually innovate? Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away.
True Crime-The Ron Burgundy Podcast - music.amazon.com The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Theres a sigh of relief from the YouTube people somewhere. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Ill answer it this way. Be as simple as you can in your answers, in your approaches, in your strategies. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Yes. I will say one more thing. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Theres no ulterior motive or different goal.